Marketing

The days of private labels being viewed as generic and lower quality are gone. In fact, there are many successful stores that base their business models almost entirely off of private label brands. Stores like Trader Joe’s, Aldi, and your major grocery stores have really started to change the perception of private labels from being…

Every business needs to build loyalty among their customer base. Whether you are Amazon or a 1,200 square foot supplement shop in rural Texas, you need to figure out how to retain your customers. If you don’t keep them, they will find some other place to spend their money and you’ll have to work even…

There’s a mistake that way too many websites make on their sites that could be costing them thousands of dollars in revenue. Adding a simple button to your website can make all the difference in the world when it comes to converting website visitors into customers. What button do you ask? A call to action…

Your email list is one of the most important assets your business owns. It’s important to continuously strive to grow and nurture your email list. With the right strategies your email campaigns can lead to the easiest revenue you’ll ever make. So where do you start? With a few easy steps and some time and…

Very few people would argue that you shouldn’t have at least some social media presence.  It’s an incredibly valuable and affordable way to connect with your customers.  When it comes to social media marketing, it can feel like in order to be successful you need to be on all platforms at all times and have…

We published a blog a while back about how to start a co-op advertising program in your store. This is a great way to generate revenue while simultaneously strengthening your relationships with your supply partners.  But what do supply partners look for in retailers when deciding to participate in a co-op advertising program?  We asked…

Without a sales funnel, your marketing efforts will not work as well as they could. Marketing without a sales funnel is like throwing spaghetti at a wall to see what sticks. By utilizing sales funnels in your marketing strategy, you will not only capture viable leads, you’ll be able to have more tangible data on…

When you decide to hire someone to build your website, it’s important to do your homework. After all, your website is the most important piece of marketing collateral you have with your email list coming in at a close second. Having a website that converts is imperative to your success, and you need to ensure…

Do you ever feel like you’re not reaching your customers with your ads? You spend tons of money on advertising and you keep striking out. Maybe it’s because you talk about yourself too much.  Ouch. That one may have hurt.  But here’s the thing. Your customer’s primary concern is themselves. They come to your business…