SOHO Expo 2021 – Another Great Show In The Books!
SOHO Expo 2021 was a huge hit! We had several first this year that were quite exciting. We started off the weekend with our annual golf tournament. We had the pleasure of having a special guest appear with us: Chris DiMarco, PGA pro. He put on a clinic for our golfers to help them…Read More
Why Independent Retailers Are Still A Mighty Force
As an independent retailer, it may feel like the little guys are in a losing battle. With the ever-increasing power of big box retailers and ecommerce giants, it can feel like you’re facing an uphill battle each and every day to stay relevant and competitive. But, we’re here to say that the independent retailers are…Read More
We Survived 2020. Now What?
While 2020 was a struggle in many ways, we managed to make it through. Even though the natural products industry grew as a whole, many of our retailers struggled. Between layoffs, needing to quickly adopt new services to deal with lockdowns, to limited store capacities, and so on, it’s left retailers exhausted. This begs the…Read More
Is Your Pricing Model Holding You Back?
In a world that is becoming more digital by the minute, price competition has come to the forefront of a lot of retailers’ minds. When a customer can be browsing the aisles of your store, pull out their cell phone and compare your prices to Amazon, it should get you thinking about how to stay…Read More
SOHO Expo 2020: The First In-Person Trade Show of The Year
Many industries were impacted by COVID-19 in profound ways this year. Trade shows definitely fell in that category. Up until SOHO Expo, every trade show was either cancelled, rescheduled or held virtually. As SENPA’s Board of Directors and Staff made tough decisions to cancel both SOHO Healthfest and SOHO Road Shows earlier in the year,…Read More
The Roots Of The Natural Products Industry Are Being Shaken
The supplement industry began as a symbiotic partnership between manufacturers and independent retailers. Independent retailers are historically known as centers for innovation and education, developing loyal communities of consumers who benefit from the education and services that these stores offer. This is part of why SENPA exists. To bring independent retailers and manufacturers together because…Read More