Without a sales funnel, your marketing efforts will not work as well as they could. Marketing without a sales funnel is like throwing spaghetti at a wall to see what sticks. By utilizing sales funnels in your marketing strategy, you will not only capture viable leads, you’ll be able to have more tangible data on the success of your marketing campaigns.
What Is A Sales Funnel?
A sales funnel is a system in which you gather leads, guide them through a sales campaign, that results in conversions. During the course of the sales funnel, the pool of leads continues to get smaller so you end up with your really qualified buyers at the end of the process.
The nice thing about sales funnels is that, more often than not, they are cheap to produce and have really high returns if well executed.
How Do You Create a Sales Funnel?
You will need to start with a lead generator. This could be a downloadable PDF, a video series, a checklist or even a pop up on your website. Be creative! The key is to capture email addresses so there is an exchange of information on both sides.
Most people don’t give out their email freely. They want to know that they will get value in exchange for giving you their information. Typically, an email is worth about $20. So ask yourself if the information you’re giving to your customer is worth $20 in value so they will happily give you their information.
After the customer gives you their email address, you will then lead them through a sales email campaign that has multiple emails associated with it.
In this series of emails you should first include the asset they are downloading. Then you will move on to several more emails that touch on the following: reiterating the problem and solution, a testimonial, overcome objections they may have, and pitch them on the product again.
Most email platforms offer automation so you can build the email campaign and then just let it do the work for you.
What Should Your Sales Funnel Include?
The content of your lead generator will all depend on what your customers need most. The most important thing to remember is that you are not the hero of the story. Your customer is. You are there to help them solve their problems. We explain why you are not the hero on this blog.
So, when developing your sales funnel, make sure you discuss the problem your customer is facing and how you can guide them to a resolution with your products.
This is not a time to talk about your company’s history. It is all about your customer, their problems, and how your products can help solve their problems.
One of the most successful ways to maximize your sales funnels is offering a limited time offer. Offer a discount to your customers on the product you are pitching them during the sales email campaign but make it time sensitive. Put an expiration date on it so they are more inclined to make a purchase.
Next Steps
What are you waiting for? Get to work on developing your sales funnel to grow your customer base today.
