Must Read Business Books

We all want to improve in our careers in one way or another. There are many ways to give us the tools to succeed, but one of the easiest ways to equip ourselves and our businesses is through reading books. They are easy to access and super affordable. You don’t have to spend tons of…

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The Top 5 Questions To Ask Before Your Redo Your Website

Desktop and laptop Mac computers

When you decide to hire someone to build your website, it’s important to do your homework. After all, your website is the most important piece of marketing collateral you have with your email list coming in at a close second. Having a website that converts is imperative to your success, and you need to ensure…

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Generate Store Revenue With Co-Op Advertising

Man and woman shaking hands.

If you are a retailer, you have a wonderful opportunity for generating additional revenue for your store by creating a co-op advertising program. Most suppliers have set aside significant funds to support independent retailers through co-op advertising. If your store is not currently set up with a program, don’t hesitate. They are super easy to…

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Before You Start Your Online Store…

e-commerce customer entering his credit card info on a laptop computer

COVID-19 has pushed a large amount of sales online. Whether stores offer local delivery, nationwide shipping, or buy online, pickup in-store (BOPIS) options, they are booming right now. In fact, according to a recent report, consumers report high intention to continue using BOPIS (buy online, pick up in-store) and grocery delivery even after the pandemic. …

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Why Your Ads Aren’t Hitting Home

LED Digital Billboard

Do you ever feel like you’re not reaching your customers with your ads? You spend tons of money on advertising and you keep striking out. Maybe it’s because you talk about yourself too much.  Ouch. That one may have hurt.  But here’s the thing. Your customer’s primary concern is themselves. They come to your business…

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